It is commonly believed that sport has a significant role in creating a sense of national identity as well as establishing and strengthening international relations. This belief is not only reflected in the popularity of sports but also in the number of researches conducted on this topic (Beck, 2003).

For a small country such as Albania, qualifying for Euro 2024 means more than just a victory on the pitch; it also has an impact on the nation’s global image and reputation. The success of the team can inspire a strong sense of pride and unity among diaspora communities and boost international recognition of Albania’s culture and heritage.

Furthermore, the qualification of Albania’s national team can also encourage more participation in sports, thus promoting healthy lifestyles in an area struggling with societal health issues such as obesity and social and digital isolation. This can also positively impact the local economy by attracting more investments and tourists.

Kickstarting Diplomacy: How Football Enhances International Relations

In addition, โปรโมชั่น UFABET เว็บหลัก can serve as a tool for bridging political divides. For instance, the qualifying match between Turkey and Armenia in 2008 served as an important step in resolving long-standing differences over mass killings of Armenians in WWI and Armenia’s support of Nagorno-Karabakh.

However, it is important to note that the use of football as a diplomatic tool can be abused and lead to conflict. For example, the ‘Soccer War’ between El Salvador and Honduras in 1969 was triggered by ongoing political and military tensions and was ultimately fuelled by the football qualifiers between the two nations.