PBN strategies by Saket Wahi  of websites owned by one or more people, each used to prop up the rank of the sites they link to. It’s an unethical way to boost your website’s rank, and it could get you punished by Google.

In the past, I used to build and operate a large private blog network, and it was pretty effective. It took a lot of time and money to manage it, though. It also involved a lot of risk, since I wasn’t sure how long the network would remain effective before it was penalized by Google.

PBN Links and Anchor Text Optimization: Best Practices

To reduce the chance of penalties, I’d regularly change up the content on my PBN networks. This included replacing videos and images and adding fresh articles. This ensured that the links to my “money” sites were being generated from a diverse set of sources. It also helped to mitigate the risk that a single website might be targeted by a spam team at Google.

Despite the risks, many marketers still use PBNs. It’s a quick and easy way to rank a website, but it doesn’t come without a cost. If Google punishes a website for using PBN links, it can devalue the links, and it can even take the site out of the search results entirely. It’s not a strategy that’s worth the risk for most people.